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Sponsoring Olivia Purcell in 2022 – Season 7

NSW Demons are delighted to be sponsoring Olivia Purcell in AFLW Season 7 and supporting our AFLW team in 2022.

Liv debuted for the Dees in AFLW Season 6 and has started Season 7 in excellent form. Liv is leading the Dees in average disposals (23.7) and is now back to her best after fully recovering from an ACL injury. Liv has brought her competitiveness and work around the contest to add to our mid field strength and help the Dees to a winning start this season.

You are invited to join us in sponsoring Liv again this year when we hope to go one better than our 2nd place finish in Season 6.

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Que Sera, Sera… What will Dee will Dee

Nigel Dawe

Twenty-four times since 1930, the Premiers of one season have failed to make the cut of the following season’s finals. As such, the Melbourne Demons of 2022 did not add their name to that ignoble list.

OK, we may have been bundled out of September in two-straight sets thanks to the Swans and the Lions (who deserve praise for grounding our juggernaut to a halt, on our very home turf). But to say our Dees have lost their way would be a gross misrepresentation of the season we had, and where the club is at right now.

Referring to 2022 as ‘one that got away’, certainly – but any assessment more scathing than that and you need to brush right up on your history and your overall understanding of the game.

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Player sponsorship

NSW Demons are sponsoring Olivia Purcell and James Harmes in 2022.

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The Cup in Sydney

THE DEMONS’ Cup Tour made its way up the highway to Sydney for the NSW Demons to celebrate the premiership win.

Melbourne supporters got up close and personal with the 2021 AFL premiership cup in Sydney on Wednesday 8 December at the Camelia Hotel in Alexandria.



Great to see the colours appearing all over NSW!

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Premiership #13

Nigel Dawe

FOR someone who has spent pretty much their entire life putting pen to paper, trawling facts, and following the same football team; I don’t think I’ve ever had a more delightful conundrum, than the one regarding how I should best kick off this Melbourne Demons ‘premiership-winning’ segment.

Initially, I thought I’d lead with cloud 9, then I considered seventh heaven to be more apt, but I’ve decided to go with, albeit bask in the given – how about – Premiership #13… for the team we love, the team of the red and the blue!

For countless years, I’ve imagined how seeing and savouring a Dees premiership would feel, having seen so many other clubs ‘go all the way’ and break their respective droughts… to now be able to say, that I have finally seen us win ‘the big dance’, I have to further say – it was more sublime, unbelievable and transporting than anything I could have ever remotelyAbove all, it’s not that we did it, it was ‘the way’ we did it, to come from 19 points down halfway through the ‘premiership quarter’ to finally win by 74 points (the eighth biggest win in grand final history) by booting 16 of the last 17 goals, was the most emphatic and enjoyable way to end our 57-year premiership drought.  Read more


Premiers 2021

NSW Demons Big Screen venue

​​The Camelia Grove Hotel  (aka The Cammy) is the official home of the NSW Demons. 

Sponsoring James and Olivia

We are delighted to announce that we are sponsoring James Harmes and Olivia Purcell in 2022.

Join us in sponsoring James and our Premiership team and Olivia and our AFLW team.

Read more here

Our stories

NSW Demons dyed-in-the-wool fans

We have some absolute troopers of our own in the ranks of the NSW Demons.  Read the stories here

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